What is Pinterest?
With the current trend of technology booming and social media rapidly expanding across the online world, it is important for a firm to dedicate a substantial effort to promoting their brand across this high traffic medium. In 2015, the most immediate three sources of social media advertising online would be through Facebook, Twitter, and Instagram. While these three powerhouse websites are currently the lead trending social networking and sharing locations – and the majority of marketing should be directed towards them; it doesn’t hurt to trickle into the other popular niche websites. A perfect example of this niche would be a website called Pinterest. Pinterest is a social network designed solely on the idea of pinning a picture along with a short description to an online board in a similar fashion to that of a collage. However, Pinterest is not only an app that can be used for fun on an individual level. The website has been designed to act as a collection, storage, and sharing tool, and therefore makes it the perfect option to be utilized by a business on a marketing level. Since the social media platform offers quick and easy access to a wide array of different collections of visual interests, inspirations, and ideas, the website is the perfect platform for raising awareness towards unconventional advertising techniques and marketing campaigns that stimulate curiosity: guerrilla marketing in particular.
How Does Pinterest Affect Guerrilla Marketing?
Guerrilla Marketing’s success and popularity feed off of the consumer and their reaction to the display. Having a strong advertisement and a strong social media presence will create a successful campaign. Furthermore, with proper inclusion, adaptation, and creativity of this marketing strategy, Pinterest acts as an ideal location to raise the awareness of a campaign. Pinterest is exceedingly beneficial for guerrilla marketing due to the unconventional, unexpected, and shocking approach that the strategy takes. This is thankful largely in part to the sharing culture of human society, and the sharing nature of the website alongside the aspect of curiosity behind the guerrilla technique. For example, if a consumer were to stumble upon the use of a guerrilla marketing campaign or advertisement in their day-to-day life, they will be left fascinated, intrigued, and curios with what they saw, pushing them to share their crazy experience online with their friends and followers on Pinterest. From here, the picture and its brief description can be seen by anyone and everyone, quickly rising to gain more popularity and pins (shares), causing the beginning stages of the snow ball effect. Once this effect has taken place, provided there are no errors or negative change, the process and control of the project campaign are headed towards success. This quick burst of attention is known as going viral. From something as simple as posting a picture on Pinterest, an advertisement, vision, or brand can explode at a click of a few buttons. However, Pinterest delves deeper into the world of social interaction as you open board and start exploring individual pictures. With each picture the ability to dive into a new website, idea, or better yet guerrilla marketing campaign, is made possible. The limits behind Pinterest are never-ending and the website aligns perfectly to the goals of guerrilla marketing, to raise awareness, promote curiosity, and share the campaign in a fun and exciting manner. To stay at the top in the world of unconventional marketing, it is important to master the art of Pinterest and use it to work an advantage.
Here is a link to my personal Pinterest page related to the topic of Guerrilla Marketing:
On this page you will find a continually growing collection of my favorite uses of the technique and will be able to get a feel for how Pinterest works to spread the awareness of a marketing campaign.
Creating success with Guerrilla Marketing & Pinterest | Nick Wesley, February 4thth 2015.