Marketing, communications, advertising, and creativity go hand-in-hand. In order to achieve the ranks of having a successful campaign or promotion, one must carefully plan and construct the ideal content for their target audience. In previous blog postings, areas of discussion focused on the orientation for work being geared towards the concept of Guerrilla Marketing. However, with an overwhelming interest in creative promotion, campaigns, consumer behaviour, and advertising in general; it is fitting to make this blog all-inclusive to advertising. Identifying new approaches, successful promotions, industry flops, campaigns that catch, or risky advertisements; this blog will be dedicated to exploring the engaging world of marketing communications and advertising.