The following advertisement is a fictional project that worked on expanding the promotional efforts behind Google’s newest innovation at the time – Pixel, phone by Google. The creative was designed as a simple means to build awareness and familiarity for a new product while establishing mock communicational material for a promotional presentation of the phone. The advertisement replicates similar patterns of design elements that are commonly used by Google, emphasizing white space, minimalism and colour scheme. The creation of this advertisement was for educational purposes and works to gain a competitive stance while adding a humorous spin on relevant issues in the smartphone industry. The proper implementation of this communicational tool would require professional photo manipulation, editing, and refinement by a graphic artist.